Improve The Way You Persuade
Master the five decision-making styles with Harvard Business Review insights. Learn to adapt your persuasion approach to different personality types for more effective influence.
What You'll Master
Identify the Five Core Decision-Making Styles
Learn to recognize whether someone is a Charismatics, Thinkers, Skeptics, Followers, or Controllers and what motivates each type.
Adapt Your Communication Style to Each Decision-Maker
Discover the specific presentation approaches, evidence types, and communication styles that resonate with different personalities.
Build Credibility with Skeptics and Controllers
Learn strategies for earning trust and respect from the most challenging decision-makers who resist influence attempts.
Present Data and Logic That Thinkers Find Compelling
Understand how to structure arguments, present evidence, and address concerns for analytical decision-makers.
Influence Followers and Charismatics Through Social Proof
Master the use of testimonials, success stories, and peer influence to persuade relationship-oriented decision-makers.
Your Persuasion Mastery Journey
1. Understand Decision Styles
Learn to quickly identify how different people prefer to make decisions and what influences them most.
2. Customize Your Approach
Adapt your persuasion strategy, communication style, and evidence presentation to match each decision-maker's preferences.
3. Influence with Integrity
Apply these insights ethically to create win-win outcomes where everyone benefits from better decision-making.
What Learners Say About the Course
"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."
"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."
"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."
"This app has been like finding gold. I'm learning so much more than I thought I would, and I can actually remember what I've learned."
"I love that the lessons are bite-sized and visual. Perfect for my busy schedule, and I actually look forward to learning each day."
"The visual storytelling makes complex topics so much easier to understand and remember. Best learning app I've used."
What's in Every Imprint Subscription?
120+ courses taught by world-class experts
Visual, interactive lessons
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An Award-Winning Experience
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