Improve The Way You Persuade

Master the five decision-making styles with Harvard Business Review insights. Learn to adapt your persuasion approach to different personality types for more effective influence.

What You'll Master

Identify the Five Core Decision-Making Styles

Learn to recognize whether someone is a Charismatics, Thinkers, Skeptics, Followers, or Controllers and what motivates each type.

Adapt Your Communication Style to Each Decision-Maker

Discover the specific presentation approaches, evidence types, and communication styles that resonate with different personalities.

Build Credibility with Skeptics and Controllers

Learn strategies for earning trust and respect from the most challenging decision-makers who resist influence attempts.

Present Data and Logic That Thinkers Find Compelling

Understand how to structure arguments, present evidence, and address concerns for analytical decision-makers.

Influence Followers and Charismatics Through Social Proof

Master the use of testimonials, success stories, and peer influence to persuade relationship-oriented decision-makers.

Your Persuasion Mastery Journey

1. Understand Decision Styles

Learn to quickly identify how different people prefer to make decisions and what influences them most.

2. Customize Your Approach

Adapt your persuasion strategy, communication style, and evidence presentation to match each decision-maker's preferences.

3. Influence with Integrity

Apply these insights ethically to create win-win outcomes where everyone benefits from better decision-making.

What's in Every Imprint Subscription?

120+ courses taught by world-class experts

Visual, interactive lessons

New lessons added weekly

30-day risk free guarantee

An Award-Winning Experience

"Imprint makes learning more engaging and memorable. They're transforming the way we learn now."

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Improve The Way You Persuade | Learn Leadership Visually | Imprint