Getting to Yes

Master the Harvard Negotiation Project's proven strategies for achieving win-win outcomes. Learn principled negotiation techniques that create value, build relationships, and resolve conflicts in any situation.

What You'll Master

Separate people from problems to preserve relationships while solving issues

Learn to address the substantive problem without attacking the person, maintaining respect and rapport even in difficult negotiations.

Focus on interests, not positions, to find mutually beneficial solutions

Discover how to uncover the underlying needs and concerns that drive people's demands, opening up creative options for agreement.

Generate multiple options that create value for all parties involved

Master brainstorming techniques and creative problem-solving that expands the pie rather than just dividing it.

Use objective criteria to ensure fair and wise agreements

Learn to base decisions on fair standards and precedents that both parties can accept as legitimate and reasonable.

Handle difficult negotiators and pressure tactics with confidence

Develop strategies for dealing with manipulation, emotional outbursts, and unfair tactics while staying focused on principled outcomes.

Your Negotiation Mastery Journey

1. Discover the Principles of Win-Win Negotiation

Learn why traditional positional bargaining fails and how principled negotiation creates better outcomes for everyone involved.

2. Master the Four Fundamental Elements of Effective Negotiation

Understand how to separate people from problems, focus on interests, generate options, and use objective criteria in every negotiation.

3. Apply Principled Negotiation to Real-World Situations

Practice using principled negotiation in business deals, family decisions, and conflict resolution with confidence and skill.

What's in Every Imprint Subscription?

120+ courses taught by world-class experts

Visual, interactive lessons

New lessons added weekly

30-day risk free guarantee

An Award-Winning Experience

"Imprint makes learning more engaging and memorable. They're transforming the way we learn now."

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Getting to Yes | Learn Business Visually | Imprint